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Marketing for criminal defense attorneys

Generate high-value criminal defense leads with targeted campaigns that reach people when they need a lawyer most.

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Trusted by leading businesses
Rivera Defense
Shield Legal
Guardian Law
Apex Criminal Defense
Fortify Legal
Justice Partners
What we do

Criminal defense marketing that works

01

Emergency Search Ads

Capture high-intent leads from people searching for criminal defense help right now.

02

DUI/DWI Campaigns

Targeted campaigns for the highest-volume criminal defense practice area.

03

Local SEO Dominance

Rank #1 in map packs for criminal defense searches in your jurisdiction.

04

24/7 Lead Capture

Chatbots and forms that capture leads around the clock — because arrests don't wait.

05

Reputation Building

Testimonials, case results, and content that build trust before the first call.

06

Retargeting Funnels

Stay top-of-mind with prospects comparing attorneys during their decision process.

$38
Average cost per lead
85%
Lead-to-consultation rate
24/7
Lead capture active
4.8x
Average ROAS
Our process

How it works

Step 01

Market Analysis

Analyze your local market, competition, and highest-value case types.

Step 02

Campaign Architecture

Build search, social, and SEO campaigns tailored to criminal defense.

Step 03

Launch & Monitor

Go live with real-time lead tracking and rapid follow-up systems.

Step 04

Optimize for Cases

Refine targeting toward the case types that generate the most revenue for your firm.

Case study

Criminal Defense Solo Practice — real results.

Criminal Law
criminal defense solo practice · results.png
5x
Case volume increase
$38
Cost per lead
#1
Map pack for 12 terms
90 days
To full caseload
01
Case volume increase
5x
02
Cost per lead
$38
03
Map pack for 12 terms
#1
04
To full caseload
90 days
What clients say

Results that speak for themselves.

"ROI Society took us from inconsistent revenue to a record-breaking $160K month. They fixed our growth system, not just our ads."
Daniel Seidlich
Managing Partner, Seidlich Law
"6-8 qualified leads per day, every day. Our intake team finally has a predictable pipeline to work with."
Robert Vance
Senior Partner, Vance Criminal Defense
"They understand legal marketing in a way generic agencies don't — compliance, ethics rules, bar restrictions. We trust them completely."
Jennifer Reyes
Founding Attorney, Reyes Injury Law
FAQ

Frequently asked,
plainly answered.

Quick answers to common questions. Need more? Talk to us — every consultation is free, no high-pressure pitching.

Still have questions? Ask us
Can you target specific charge types? +
Yes. We create separate campaigns for DUI, drug charges, assault, theft, and other practice areas so you control budget allocation by case type.
How fast can leads come in? +
Google Ads campaigns can generate leads within days of launch. SEO results typically build over 3-6 months but deliver compounding returns.
Do you handle after-hours leads? +
Yes. We set up 24/7 lead capture with AI chatbots and automated follow-up sequences so no lead slips through.
What areas do you cover? +
We work with criminal defense attorneys nationwide. Our strategies are customized for your specific jurisdiction and competitive landscape.
Ready to scale?

Your next big leap
begins with a conversation.